How to choose colors while designing?

Author: Manish Rawat

In the world of Web designers, a major error in website design is the incorrect use of colors. Poorly-defined color palette reflects the work of an unprofessional designer. When choosing colors, the principle must be the ‘choice and taste’ of masses as it will be viewed by them only, in large numbers. So, picking a color palette should be done very cautiously. The most common colors used in web design include:-

Blue – One of the most popular colors used on the Internet. It belongs to the category of so-called “safe” colors. The blue color is associated with such concepts as peace, serenity, reliability, credibility, honesty, purity, clarity. However, for example, light-blue color can symbolize depression. So while choosing blue color for your web pages, it’s advisable to be very cautious.

Green – It has always been associated with nature. It symbolizes the nature, health, future and youth. However, in some cases Green may be correlated with distrust and danger.

Yellow – It is the color of joy, happiness, friendship. Among the negative associations Yellow may suggest cowardice and disease. Do not use too dark yellow.

Orange – It is a symbol of warmth and energy. A very good color for focusing prominently on something.

Red - Red is the most appropriate color for capturing instant attention of the visitor. You can use it in the pages/text/images/logos that demand instant attention.

Violet – It is a mysterious color that suggests creativity, normally used for giving special elegance to the website.

Pink – It is the most feminine color. It is also associated with children and childhood.

Black – Black is a symbol of force, darkness and evil.

Colors

Different shades of colors, well applied in different situations are the identity of a sound web designer. It must be understood that, depending on the subject site, you should be limited to a certain combination of colors and shades. For example, the use of bright pink in the development of a business website will look, to say the least, strange. The same goes true for example, with the use of red color in the development of a website associated with medicine, which not only suggests visitor’s distress, but rather draws an association with blood and danger.

Colors compatibility with OS

When choosing a color palette, it must be remembered that on a variety of operating systems colors may look differently. For example, if a visitor will have a Mac operating system, it is unlikely that he sees the colors in the same way as he would see in MS windows.The factors influencing the different display colors include the installation monitor, the operating system, the type of monitor, graphics card, resolutions, etc.

When you change colors, you must guarantee the contrast between the background and plain text. For example, visitors may not have an ideal vision, and hence it may be difficult to read the light gray text on a white background. Some combinations of colors can cause irritation, for example, green text on a red background.

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